With Scale and Pro plans we add various text animations, full-frame text b-rolls, GIFs, animated graphic elements, lower thirds, transitions, video b-rolls, zoom-ins and zoom-outs, jump cuts, overlays, etc. You can check the examples of these in the videos in our video gallery.
These engaging animations are added by default every 30 seconds or so (at least 1 engaging element per video). Short ads will have lots of engaging elements added and they will be added every few seconds or so.
Due to the short attention span of viewers, we need to keep them engaged. These engaging elements will increase your video watch time, will attract your viewer to watch your video, and will engage them to keep watching your video until the end.