Creating a WINNING video ad is more than a challenge, it's a GOAL for every digital entrepreneur!
So after a reasonable amount of video ads we’ve watched and made... We noticed, that all video ads are similar in a way, right? So there must be a PATTERN!
And this FORMULA is all about it!🔝 Ease your headache when thinking about another idea for an ad - use this formula to create an outline for any video ad!
HOOK the viewer by asking a painful / problematic question.
What would be your hook? Have your product / service in mind.
TEASE with an easy solution to their problem.
What solution can you offer? Do not reveal everything- tease them a little!
BENEFIT by showing how your product / service will make them happy.
We have no doubt your intensions are good, but what exactly is the benefit your viewers will receive?
SHOW TRUST (social proof, proof that others do it as well).
Has someone else tried / used it? Liked it? Show off a little!
Just specific one. The exact action you want your viewer to do. Click through action matters! And remember- there only can be one CTA per video!